- Without going to a branch, clients can obtain pre-approved loans, insurance and investments.
- Through multiple digital channels.
- Custom campaigns avoid massive offers and acceptance increases.
As part of its commitment towards financial inclusion, Banorte increased its personalized product promotion using 100% digital channels; therefore, our clients do not need to visit a branch to hire these products.
Today,existing Banorte’s clients can hire pre-approved credit products (credit cards, payroll loans, auto loans, and SME loans), hire insurance and investment products, as well as increase existing credit lines through the mobile app, web banking, e-mail, customer call center, SMS messages and ATMs.
The client receives a personalized offering through any of the aforementioned channels, thus avoiding massive, inefficient, and bothersome promotional campaigns. This strategy has increased acceptance rate from 2% to 25% in only one year.
Marcos Ramirez Miguel, CEO of Grupo Financiero Banorte said “ Banorte is aware of the positive impact that digital banking is having in financial inclusion; therefore, we will continue working to bring our products and services to a growing number of Mexicans”
This effort is part of a deep and thorough client-knowledge program, in which Banorte has increasingly invested in recent years, covering data analysis, digital transformation, multi-channel approach, and a holistic transformation of the business model.
Grupo Financiero Banorte, March 3rd, 2019.
