Mission, Vision and Principles

Mission

To generate trust and financial strength to all our customers.

Vision

To be a great ally to grow strong with Mexico.

Principles

Solidarity: It is a mutual responsibility owed by several people, which enables us to commit ourselves circumstantially to the cause of others.

Innovation: It is the effort made to get something by ourselves or with the help of others; it is a force of great power of transformation, which has led humanity to the highest levels of development and civilization.

Loyalty: It is the feeling of commitment for the sake of others, it generates a high sense of commitment, loyalty and respect, inspiring the people or groups which we interact with.

Respect: It is to be aware of the own value and honor the value of other people, it is the knowledge of the inherent value and the human rights of individuals and of society.

Responsibility: It is the obligation to respond for our acts, even though these are not compulsory, it is the guarantee of the fulfillment of commitments, generates trust, reciprocity and tranquility among people.